Aveeno Baby Wash and Shampoo contains natural oat extract blended into a rich lathering, tear-free cleanser. This hypoallergenic formula cleanses without drying because of its unique oat-based formula. Aveeno Baby Wash and Shampoo can be used on skin and hair for gentle cleansing that rinses clean with a soft, fresh fragrance. It's even gentle enough for newborns and babies with sensitive skin. Aveeno Baby brand is Pediatrician recommended, and this wash can be used every day to help keep your baby's skin and hair soft, smooth and feeling healthy.