Aveeno Baby Daily Lotion contains natural colloidal oatmeal blended with rich emollients to soothe and moisturize your baby's delicate, dry skin. This naturally non-greasy formula absorbs quickly and moisturizes. It is hypoallergenic and fragrance free, so it won't irritate sensitive skin. It's even gentle enough for newborns. Aveeno Baby Daily Lotion is Pediatrician recommended and can be used every day to help keep your baby's skin soft, smooth and healthy-looking.