Ultra Moisture Lotion has a non-greasy formula with shea butter. It provides dry skin with an immediate burst of moisture that continues for 24 hours. Then, drawn deep into skin's surface, it replenishes and nourishes the moisture barrier to break the cycle of dry skin. With just one use, you'll get saturating moisture that lasts all day. In one week, your skin will feel noticeably soft. And by the time you finish the bottle, skin is able to preserve its moisture for extended periods of time.