No matter what's making you itch, you can get fast, lasting itch relief with Gold Bond Medicated Anti-Itch Lotion. Ideal for dry, cracked or chapped skin, eczema, psoriasis, sunburn, and rashes caused by poison ivy, oak or sumac, our Anti-Itch Lotion will give you intensive, lasting itch relief - fast. And let's face it, when you have an uncontrollable itch, every second counts.